90-Day Listing Marketing Plan

Capture the "before" content. Walk through 527 Willamina before the professional shoot. Film a 30–60 second vertical video walking the exterior and main rooms — keep it slightly mysterious. Don't show everything.

Write the curiosity hook caption. Use the QCC framework: "Something big is coming to Willamina Ave in Forest Grove… quiet street, tons of space, and a price that might surprise you. Details dropping [DATE]. Follow to be first."

Post to all platforms. Facebook, Instagram Reel, TikTok, LinkedIn. Use the same video but write platform-specific captions (Instagram = shorter, LinkedIn = slightly more professional).

Add a keyword trigger in your bio/caption. Tell followers to comment a word (e.g. "SPACE") to get first access to details. Set up Manychat to auto-DM them.

Text/call 10–15 people in your sphere who might know a buyer. "Hey — I have something coming to market on Willamina Ave in Forest Grove. Spacious home, quiet street. Know anyone looking?"

Book photographer ASAP. Schedule for a day with good natural light (mid-morning preferred). Brief them on the key selling points: spaciousness, bedroom count, quiet street, neighborhood feel.

Prep the home for the shoot. Declutter and depersonalize every room. Open all blinds and curtains. Turn on all lights. Remove cars from driveway. Mow and edge the lawn the day before.

Shot list to request: Wide-angle of every room (shoot from corners to maximize perceived space), exterior front and back, street view showing the quiet neighborhood, and detail shots of upgraded finishes.

Request extras: Drone/aerial shot if available (great for showing the neighborhood/lot), twilight exterior shot (high engagement on social), and a short video walkthrough for the listing.

Review all photos before MLS upload. Ensure the hero photo showcases the most appealing room or exterior angle. The first photo is your hook on Zillow/Realtor.com.

Send this email before any public marketing begins. This sets the tone for your entire GPS communication cycle and builds seller confidence immediately.

Email body should include: (1) A quick summary of your Week 1 marketing plan, (2) exactly what platforms you're targeting, (3) what they can expect from you each week (GPS reports), and (4) any pre-launch activity already done.

Attach this marketing plan (or a summary version) so they can see the full 90-day roadmap. Sellers who see the plan feel confident and are less likely to panic if the home doesn't sell in week one.

Write 5 curiosity-hook headlines for launch day. For 527 Willamina, try: "Is this the most space you've ever seen under $450K in Forest Grove?" / "How many bedrooms does $400K buy on a quiet Oregon street?" / "This Forest Grove home has been kept a secret. Not anymore."

Write a "Guess The Price" multiple-choice post. Options: A) $299K B) $349K C) $399K D) $449K. Ask followers to guess in the comments or reply to DM to see the answer.

Save all copy in a Google Doc or notes file so you can copy-paste on launch day without scrambling. Pre-written = consistent and fast.

Draft the launch day email subject line. Example: "New listing just hit the market — can you guess the price?" with a multiple choice CTA inside.

Upload listing to MLS with all fields complete. Every field matters for search rankings. Property description should be compelling and keyword-rich — mention "spacious," "quiet," "multiple bedrooms," "Forest Grove."

Verify syndication to Zillow, Realtor.com, Trulia, and Homes.com. Check each site within 2–3 hours of going live to confirm photos loaded correctly and the listing info is accurate.

Post on all social channels immediately at go-live. Use your pre-written curiosity hook copy. Hit Facebook, Instagram, TikTok, and LinkedIn within the same hour.

Send a "We're Live!" GPS Promote email to your seller:"527 Willamina Ave is officially live! Here's the link. Your listing is now visible to thousands of buyers." Include the direct Zillow and MLS links.

Blast your database via email. Subject: "New listing just dropped — can you guess the price?" Use the Guess The Price format you prepped.

Film a 15–30 second vertical video walk-through. Start with the most impressive room (likely the largest bedroom or main living area). Move briskly — keep energy high. Show 5–7 spaces max.

Add text overlays with the curiosity hook: First frame: "How much house does $400K buy in Forest Grove?" Last frame: "Comment 'TOUR' for the full walkthrough."

Add trending audio. Check Instagram and TikTok for trending sounds. Match the energy of the home (relaxed/peaceful for a quiet neighborhood vibe).

Post to Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts within the same 2-hour window for maximum algorithm boost.

Set up Manychat keyword trigger. Anyone who comments "TOUR" automatically receives a DM with the listing link, your contact info, and a scheduling link.

Go to manychat.com and connect your Instagram account. Free plan works for basic keyword DM automations.

Create a new Flow. Choose "Comment Trigger" → set keyword to "TOUR" (or "SPACE" or "WILLAMINA"). Anyone who comments this word on your Reel automatically gets a DM.

Test it yourself by commenting the keyword on a test post. Make sure the DM fires correctly with the right link.

Mention the keyword in every caption:"Comment 'TOUR' and I'll DM you the full details + pricing." This drives comment engagement AND captures leads automatically.

Log into buildyourbeacon.com and create a new listing report for 527 Willamina Ave, Forest Grove, OR 97116.

Set up the listing profile: enter the address, photos, list price, and any key features. This becomes the hub for all your marketing data.

Log every marketing activity as you complete it: social posts, ad campaigns, open houses, email sends. The report auto-generates based on what you log.

Send the first Beacon Report link to your seller immediately after going live. They can view it any time to see real-time marketing stats. This builds enormous seller confidence.

Pull a radius list of 140+ addresses within a 0.25–0.5 mile radius of 527 Willamina Ave using your MLS or a service like Cole Realty Resource or Listsource.

Write a personal, neighbor-to-neighbor letter. Subject: "Do you know someone who wants to live on your street?" Body: mention the home just listed, the price range, and key features (space, quiet, multiple bedrooms). Keep it conversational.

Include a property flyer or QR code linking directly to the listing. Make it easy for the neighbor to share with someone they know.

Include your cell phone number prominently."Call or text me directly at [your number] — I'm easy to reach." Neighbors often know buyers and feel comfortable reaching out if it's personal.

Mail or hand-deliver within the first 3 days of going live. Speed matters — you want to catch the "just went live" excitement window.

Create a Reel showing the home's best features (2–3 rooms, exterior) without showing the price. Add text: "Can you guess the price? Drop your answer in the comments 👇"

Give 4 multiple-choice options: A) $289K · B) $329K · C) $369K · D) $419K. Space them to make it genuinely hard to guess. This maximizes engagement.

Reply to every comment. This boosts the algorithm AND shows you're active. If they guess right, say "Nice! DM me to set up a showing." If wrong, reveal the price and link.

Send the same concept as an email. Subject: "Can you guess what this Forest Grove home is listed for?" Use an image + 4 clickable answer options. CTA at bottom: "Click to see the full listing."

Post on Day 3–5 of the listing (after the initial launch buzz), to keep engagement going into Week 2.

Choose your AI video tool. Options: Invideo AI, HeyGen, Runway, or Pictory. Invideo AI is the most beginner-friendly for real estate.

Upload your best 8–12 listing photos in order: exterior → living areas → kitchen → bedrooms → backyard. The AI will create a cinematic pan/zoom effect on each image.

Add background music. Choose something calm and aspirational (not cheesy). Most AI video tools have licensed music libraries built in.

Export and post to all platforms. Use as a Reel on Instagram, a video post on Facebook, a Short on YouTube, and a clip on TikTok. One video → 5 posts.

Open Google Maps and search for driving times from 527 Willamina Ave to: (1) nearest grocery store, (2) top-rated schools, (3) Forest Grove city center, (4) Hillsboro, (5) downtown Portland. Screenshot or record the times.

Create the graphic in Canva. Use a clean layout: home address in the center, with 5–6 destinations and drive times around it. Brand with your name/logo and the property address.

Use the Beacon "Driving Times" template if available at buildyourbeacon.com, or ask Claude to generate the graphic layout for you.

Post as a social graphic with caption: "Think Forest Grove is too far from everything? Think again. 527 Willamina is closer than you'd expect."

Include in all listing materials: email campaigns, the property website, and any printed flyers. It's one of the most effective "logic" content pieces for out-of-area buyers.

Compile the stats after Day 7. Pull from: (1) Instagram/Facebook Insights (post reach, impressions, saves), (2) Zillow listing views, (3) number of showings, (4) email open rates.

Write a brief, confident summary email. Subject: "Your first week on market — here's what happened". Lead with the biggest positive stat: "Your listing was seen by over [X] people this week."

Include the Beacon Report link so they can see everything in one place. Then preview what's coming in Week 2 (open house, paid ads, neighbor letters).

Share showing feedback honestly. If there are consistent objections (e.g., price, condition), mention them now — not at Day 45. Early feedback leads to smarter decisions.

Set a weekly calendar reminder every Friday at 3pm to update and send the Beacon Report. Consistency is what builds seller trust in Phase 2.

Update the Beacon Report with the week's data: social reach/impressions, ad spend and results, number of showings, open house attendance, and any new comps that hit the market.

Send a short personal email with the report link. Don't just send the link — add 2–3 sentences with your analysis: "We had 3 showings this week. The feedback is consistent: buyers love the space and quiet street. The main question is price, which we should revisit at Week 6."

Use the GPS method every time: Summarize what happened, then Gossip what's coming next week. Keep sellers in the loop proactively — never let them wonder what you're doing.

Open Facebook Ads Manager (ads.facebook.com). Create a new campaign with the objective "Traffic" (to drive people to the listing) or "Leads" (to capture contact info).

Set up targeting: Location = Forest Grove, Hillsboro, Beaverton, and a 20-mile radius of 97116. Age = 28–65. Interests = home buying, real estate, Zillow. Exclude current homeowners if targeting first-time buyers.

Create 2 ad creatives to A/B test: (1) Best exterior photo with curiosity hook headline, (2) Best interior "space" photo with bedroom count headline. Run both at $100/wk each and see which performs better.

Use the GPS method with your seller: GPS "Gossip" before launch: "Launching a $200 Facebook campaign for your listing this week." GPS "Promote" when live: "Ad is running." GPS "Summarize" after 7 days: "Your ad reached 8,500 people, got 640 clicks."

Check performance at Day 3 and Day 7. If cost-per-click is above $2.00, adjust the creative or targeting. If it's under $1.00, consider increasing budget.

Set up a daily email sequence in your CRM or email tool (Follow Up Boss, Mailchimp, kvCORE, etc.). Schedule a 5–7 email mini-series for the first week of each phase.

Email topic ideas for 527 Willamina:
Day 1: "What $400K buys in Forest Grove (with photos)"
Day 2: "The bedroom layout that keeps buyers coming back"
Day 3: "What do the neighbors say about Willamina Ave?"
Day 4: "Driving times from your front door"
Day 5: "This home is still available — here's why that's good news"

Keep each email short: 1 image, 2–3 sentences, 1 CTA. Subject lines should be questions or surprising statements. Never "Just Checking In."

Monitor open rates. If emails are getting 30%+ opens, you're doing great. If under 15%, test new subject lines. The subject line = 80% of whether they open it.

Pull the current average DOM for Forest Grove/Washington County from your MLS. As of 2026, the Oregon avg is roughly 45–60 days. Use the real local number.

Create a simple visual timeline. Show a horizontal line: "Day 0 (Listed)" on the left, "Day 90 (avg sale)" on the right, and "YOU ARE HERE (Day 42)" marked in the middle. Include a "Selling Soon Zone" label around Day 30–60.

Include the Beacon Report link and a preview of the Phase 3 plan to show you have a full strategy for the final 30 days.

Post the open house promo 3–4 days in advance. Never just say "Open House Saturday 1–4pm." Always use a curiosity-based hook instead.

Post a "Day of" Reel or Story the morning of the open house showing you setting up: flowers on the table, lights on, door open. This creates FOMO and last-minute foot traffic.

Set up a sign-in form (digital or paper) to capture all attendee info. Every visitor is a future lead — even if they don't buy this home.

Upload feedback to Beacon Report same day and send a GPS "Summarize" to the seller: "Had 8 visitors today. Here's what they said about the space and price."

Plan 4–6 Room Reveal posts — one per week in Phase 2. Assign each room: Week 1 = Master Bedroom, Week 2 = Living Room, Week 3 = Kitchen, Week 4 = Largest Secondary Bedroom, Week 5 = Backyard/Outdoor.

For each post, use the "Picture Prompt Paragraph" technique. Look at the room photo and write 2–3 sentences about what it FEELS like to be in that room: "This bedroom has that rare thing: actual quiet. No road noise. Just morning light and space to breathe."

End every post with an engagement question:"Which room would you claim first? Comment below 👇" or "What would you do with all this space?"

Reply to every comment to boost reach. Even a simple "Right?! It's the quietest street." keeps the thread alive in the algorithm.

Run a fresh CMA for 527 Willamina Ave. Pull comparable sold homes in Forest Grove from the last 30 days. The market may have shifted since your original pricing.

Review all showing feedback systematically. If 4+ buyers mentioned the same objection (price, a specific feature, condition issue), that's data you must act on.

Present three options to the seller: (1) Hold price and increase marketing intensity, (2) Minor price adjustment ($5–10K), (3) Strategic reduction to generate new wave of interest. Use data — not opinion — to frame each option.

If reducing: Frame it as strategy, not failure. "What changed? The price, not the home. Same quiet street. Same spacious layout. A $15K reduction now could generate $30K more interest in the next 30 days."

Schedule a second photo session in late May/early June. The goal is to capture the seasonal change — green lawn, blooming trees, longer daylight hours. A fresh exterior shot alone can restart buyer interest.

Make small staging changes before the reshoot. Rearrange furniture in the main living area, add fresh flowers, update throw pillows. Small changes make photos look like a "new" listing even to buyers who already viewed it.

Update the MLS listing description for summer. Add seasonal language: "Enjoy warm summer evenings on the porch of this spacious Forest Grove home. Quiet street, room for the whole family, priced to move."

Follow with the data reframe: Share a stat like: "In Forest Grove, the average home takes 45–70 days to sell. Homes that sold in under 14 days? They averaged $18K below list price. Patience pays."

Address the elephant in the room directly. Buyers wonder why a home hasn't sold. If you proactively explain it with data and transparency, you neutralize the objection before it becomes a negotiating tool.

Post as a carousel or Reel — the "there's something you should know" hook generates high save rates and shares. End with: "Still looking? DM me 'TOUR' for availability."

Send this email around Day 65–70 (early June 2026). This is often the most emotionally charged moment for sellers. Get ahead of the anxiety.

Subject line:"I want to be honest with you about where we are." This subject line has very high open rates because it sounds human and trustworthy — not salesy.

Email body: Acknowledge the timeline honestly. Share the DOM data for Forest Grove. Show them the marketing you've done (link the Beacon Report). Then preview the Phase 3 push you have planned.

Identify the buyer segments you haven't fully targeted yet: (1) Remote workers from Portland looking to escape the city, (2) Multi-generational families needing extra bedrooms, (3) Investors looking for rental income potential.

Create new ad creative for each angle. Remote worker ad: "Work from anywhere. Why not Forest Grove? Spacious home, quiet street, 35 min from Portland." Family ad: "Space for everyone. Multiple bedrooms, quiet neighborhood, priced under $450K."

Expand the geo-targeting radius to include Portland, Lake Oswego, and Beaverton/Hillsboro. Buyers from higher cost-of-living areas are often willing to commute for more space at a lower price point.

Run for 2 weeks with a $150–200 budget. Fresh creative to a new audience can generate showing activity that re-energizes the listing in its final month.

Log all remaining marketing activity into your Beacon Report before generating the final version. Every social post, ad campaign, email send, open house, and showing should be captured.

Generate the final Beacon Report PDF. This document proves your marketing effort regardless of whether the home sold. Sellers who see this report understand the full scope of what you did.

Whether the home sold or not, request a review. The Beacon Report is proof of effort — sellers who see it are far more likely to leave a 5-star review, refer you, or re-list with you.

Open this Cowork session and ask Claude: "Using the listing details for 527 Willamina Ave (spacious home, multiple bedrooms, quiet neighborhood, $300K–$450K in Forest Grove OR), create a compelling single-property web page with all key details, a neighborhood section, driving times, and a contact form."

Claude will generate a complete HTML property page. Save it to your workspace, then share the link with buyers directly or post it on social as an alternative to the MLS link.

Use this page in your email campaigns as the primary CTA link. It's more personalized than a Zillow link and keeps buyers in your branded environment.

At closing, pull the Zestimate history for 527 Willamina. Screenshot the Zillow estimate vs. the actual sale price.

Create a split-screen Reel: Left side: Zillow's Zestimate. Right side: Actual sold price (especially if you beat it). Add text: "Zillow said $X. We sold it for $Y. Here's why your agent matters."

This content format goes viral regularly in real estate social. It validates the value of a good agent, generates comments, and positions you as someone who delivers results.

If Zestimate was HIGHER than sale price — you can still use it: "Zillow said $450K. The real market said $399K. Here's how we still got top dollar by pricing strategically."